Your strategy creates direction and commitment by setting out who you are, where you are going, and how you plan to get there.
The key elements of a strategy are:
- Vision – your aspirations for the future
- Mission – the business you are in to achieve the vision
- Values – your guiding principles
- Strategic Goals/Objectives – your 3-5 long term priorities
- Key Actions – the steps you will take this year to achieve your goals
- Accountabilities – identifying the people who will deliver the Key Actions
- Metrics – the measures that tell you how you are progressing What We Do
- Situational assessment (surveys, interviews, SWOT analysis)
- Strategic plan development
- Business plan/annual plan development
- Measurement system design (e.g. Balanced Scorecard)
- Execution support (coaching, quarterly checkups, etc)
“If you don’t know where you are going – any road will get you there.”
Lewis Carroll