What is Business DNA?
After more than 20 years of working with organizations of all types and sizes, we’ve discovered there are five elements critical to the success of any business. They form what we call Business DNA*. These five elements need to be integrated and aligned in a way that makes sense for your business. Our challenge is to determine the right combination for you and your organization.
The elements are:
- Strategy creates direction and commitment by setting out who you are, where you are going and how you plan to get there.
- Structure provides clarity of roles and expectations by aligning the form of your organization with its strategy.
- A strong Culture leads to the alignment and engagement of your greatest resource: your people.
- An Execution-focused environment has processes and practices in place that create the discipline to get things done; leading to accountability and results.
- Leadership is about modeling the way and providing focus and inspiration for your organization.
Click on the above elements to learn more.
* Business DNA is a registered trademark of DNA Behaviour International