What we do

What is Business DNA?

After more than 20 years of working with organizations of all types and sizes, we’ve discovered there are five elements critical to the success of any business. They form what we call Business DNA*. These five elements need to be integrated and aligned in a way that makes sense for your business. Our challenge is to determine the right combination for you and your organization.

The elements are:

Click on the above elements to learn more.

* Business DNA is a registered trademark of DNA Behaviour International